Precious time is often lost through the handling of Point Of Sale Software For Small Retail Business . Similarly, the more cash is handled the greater the security risk in stores. Fortunately, Point of Sale (POS) technology is making better control of cash in retail stores possible, resulting in benefit for both staff and customers.
One German furniture company has estimated that the payment process and handling of cash at the checkout takes between 15 to 25 seconds. As this is only one part of processing pos system, 15 to 25 seconds is quite substantial time and, when the seconds are calculated for the cash handling from every sale throughout the day…till operators are spending more time on this process than most business owners would like.
Then, there is also the concern of cash robbery and theft. On any given day in a retail business, one, a few or many more employees will handle cash. Think how many different times and how many different people will handle cash in a supermarket on any one day. It is also probable that many managers are reconciling cash and making deposits, which is why they use point of sale systems.
How Do You Select the Best Point Of Sale Systems in Point Of Sale Software For Small Retail Business ?
In a competitive market, point of sale displays help solve several of a marketer's short-term hurdles. The impact of sales promotion measures is not durable like the results obtained through advertising and personal selling. Sale displays by and large are understood and practiced as a catalyst and as a supporting facility to advertising and personal selling.
Point of sale displays differs from advertising in many ways. Whereas advertising is mostly an indirect and subtle approach towards persuading consumers to buy a product, sale displays is a direct and almost open inducement to consumers to immediately try the product. Secondly, advertising normally has long-term objectives like building brand awareness or building consumer loyalty or repositioning a brand, sale displays performs an immediate task of increasing current sales. Finally, advertising helps sales by adding some durable and long-term value to the product, while point of sale displays aid selling by temporarily changing the existing price-value relationship of the product.
The above categorization is based on the marketing problem to be tackled. If we look at the target group to whom sale displays measures are normally aimed at, we find four broad target groups, viz. the consumer, the trade or channel and influential groups. Bulk of the sale displays effort is aimed at the consumer and the trade.
What Is A Point of Sale System?
Point of sale (POS) systems are used by hundreds of businesses in order to streamline the purchasing process as well as track the various financial and inventory data that relates to the sales made. Although the general concept behind each system is virtually the same, different industries can purchase POS systems that are tailor made for their needs. Think of it is a delivery service: A bike delivery would work fine for a local newspaper, but UPS would have to shut down if it didn't have delivery trucks. The same concept applies to POS sale systems used in retail stores, restaurants, and hotels. Each specific industry can benefit from a system that is designed for their specific needs.
Retail POS systems are specialized at quick and easy one time sales. The items stored in their database are well defined, and although there can be many colors or sizes offered for one item, there isn't very much variation in the product. If one person buys a black jacket, although the jacket comes in blue, all the people who buy the black on are still getting the same item. This is why retail POS systems are the simplest in nature. In regards to the sale process, all they need is to pull up an item's information from inventory and remove it upon purchase. Of course, this is just in reference the the sales aspect of the system; there are still complex inventory control settings and sales efficiency metrics that that can be used, but in terms of making a sale, the retail system is the most simplistic.
Clearly, when starting a business it important to take the industry specific POS into account. Don't just try and find the best deal, but rather what will work best to make your company run efficiently. Understanding why each system is unique will help when trying to make the decision for what POS system to purchase. Although the examples given were for specific industries, the systems can be applied to different industries that have similar purchasing processes: The retail POS can be used in stores ranging from clothing to electronics and the restaurant system can be used in various hospitality related industries.
POS - Point of Sale Explained
There are a number of channels of distribution available to the producer, which may be employed by him to bring his products to the market and use point of sale software. Consumer goods may be distributed generally through channels, in each of which the manufacturers may use the sales branch or sales office as the additional alternative. One of the channels used is Producer-Consumer, where no middleman is involved. Sales are made from house to house or by direct mail.
A second channel is Producer-Retailer-Consumer, by which goods may be purchased directly from manufacturers. Retail stores may also be opened by manufacturers by this channel.
A stockist or distributor or wholesaler is also a large sized operator but not on par with the marketer or sole selling agent in level, size and territory of operation. Stock holding and sub-distribution, as per the policies laid down by the manufacturers or the marketers, are the main functions of stockists/distributors pos retail equipment.