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Point Of Sale Systems In Johannesburg South Africa – Are They the Answer to Your Retail  Software Problems?

Point of sale (POS) systems are used for management by hundreds of businesses in order to streamline the purchasing process as well as managing the various financial and inventory data that relates to the sales made. Although the general concept behind each system is virtually the same, different industries can purchase POS systems that are tailor made for their needs. Think of it is a delivery service: A bike delivery would work fine for a local newspaper, but UPS would have to shut down if it didn’t have delivery trucks. The same concept applies to POS sale systems used in retail stores, restaurants, and hotels. Each specific industry can benefit from a system that is designed for their specific needs.

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Retail POS systems are specialized at quick and easy one time sales. The items stored in their database are well defined, and although there can be many colors or sizes offered for one item, there isn’t very much variation in the product. If one person buys a black jacket, although the jacket comes in blue, all the people who buy the black on are still getting the same item. This is why retail POS systems are the simplest in nature. In regards to the sale process, all they need is to pull up an item’s information from inventory and remove it upon purchase. Of course, this is just in reference the the sales aspect of the system; there are still complex inventory control settings and sales efficiency metrics that that can be used, but in terms of making a sale, the retail system is the most simplistic.

Clearly, when starting a business it important to take the industry specific POS into account. Don’t just try and find the best deal, but rather what will work best to make your company run efficiently. Understanding why each system is unique will help when trying to make the decision for what POS system to purchase. Although the examples given were for specific industries, the systems can be applied to different industries that have similar purchasing processes: The retail POS can be used in stores ranging from clothing to electronics and the restaurant system can be used in various hospitality related industries.

Point of Sale - Are these Five Steps Increase Product Sales Through Your POS Display?

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Observe your typical consumer with pos system when they're out shopping and you'll see that most people will buy something that they did not intentionally set out to buy. This is down to a number of things. Call it what you will -  'an impulse buy' or 'because I deserve a treat' or simply 'I have to have it!'

I believe that the simple reason behind a large number of these purchases, are down to clever marketing and eye-catching and believable promotional displays.

Indeed - how many times yourself have you been stopped in your tracks in a store, when first your mind sees a display, then you recognise the product from the advert you saw on the TV the other day and remember that 'this promised to reduce my wrinkles instantly'

So you walk over, stop and pick up the product and read the back of the box. It, along with the literature shown on the POS display re-confirms the claim. You decide it's a bit pricey but you really want to use this product because it will reduce my wrinkles! You want to buy it, because it will make you feel better about yourself. You go ahead and buy it and leave the store feeling happier because of your purchase. You're going to look and feel better!

So, my recommended lists of five steps to increase sales of your product through cleverly manufactured POS displays are:

1. Find a company that understands the needs of you, the client and the targeted market for your project.

2. Give a clear and concise brief and understand the budget. What does your favoured cost include and exclude.

3. Understand your brand, what may or may not the display build company use.

4. Ensure your chosen company has your trust. They will go the extra mile for you.

5. Keep in touch! It's good to talk and silly mistakes will be avoided.

Finally, sit back and enjoy fantastic product sales for all point of sale software!

Retail Point Of Sale

Retail Software

In a competitive market, point of sale displays help solve several of a marketer's short-term hurdles. The impact of sales promotion measures is not durable like the results obtained through advertising and personal selling. Sale displays by and large are understood and practiced as a catalyst and as a supporting facility to advertising and personal selling.

Point of sale displays differs from advertising in many ways. Whereas advertising is mostly an indirect and subtle approach towards persuading consumers to buy a product, sale displays is a direct and almost open inducement to consumers to immediately try the product. Secondly, advertising normally has long-term objectives like building brand awareness or building consumer loyalty or repositioning a brand, sale displays performs an immediate task of increasing current sales. Finally, advertising helps sales by adding some durable and long-term value to the product, while point of sale displays aid selling by temporarily changing the existing price-value relationship of the product.

The above categorization is based on the marketing problem to be tackled. If we look at the target group to whom sale displays measures are normally aimed at, we find four broad target groups, viz. the consumer, the trade or channel and influential groups. Bulk of the sale displays effort is aimed at the consumer and the trade.